Windows Service not appearing in services list after install

I got owned in the face by this one, so I'm putting it here just in case anyone else runs into it.

If you followed the instructions in the guides but are still having issues installing, ensure your Installer class is public. Internal won't work.

The most important part of the article you linked, is here

To add a custom action to the setup project

1.In Solution Explorer, right-click the setup project, point to View, then choose Custom Actions. The Custom Actions editor appears.

2.In the Custom Actions editor, right-click the Custom Actions node and choose Add Custom Action. The Select Item in Project dialog box appears.

3.Double-click the application folder in the list box to open it, select primary output from MyNewService (Active), and click OK. The primary output is added to all four nodes of the custom actions � Install, Commit, Rollback, and Uninstall.

4.Build the setup project.

If you skip these steps, your setup project will build and copy your files to the correct directory; however, they will not register your binary as a service without these steps.

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I should also note that this works for older versions of Visual Studio that had/have the built-in Setup/Deployment project template. The newer versions of Visual Studio have different setup/deployment projects (some requiring third party software.)

I'd recommend looking into WiX Toolset and check here for WiX Installation of Windows Services.