Visual Studio. Publish project from command line

From ASP.NET Web Deployment using Visual Studio: Command Line Deployment, you can use

msbuild myproject.csproj /p:DeployOnBuild=true /p:PublishProfile=MyPublishProfile

where MyPublishProfile is the profile name that you've already set up somewhere

The /t:publish switch is for ClickOnce applications only, it's not applicable to web projects. Hence the error saying it's unpublishable. :)

What works best is to add following target to the project file:

<Target Name="AfterBuild">
   <Message Text="Copying to Deployment Dir:" />
   <Copy SourceFiles="@(Content)" DestinationFolder="..\XXX\%(Content.RelativeDir)" />
      <CreateItem Include="$(OutputPath)\*">
        <Output TaskParameter="Include" ItemName="Binaries"/>
      </CreateItem>
   <Copy SourceFiles="@(Binaries)" DestinationFolder="..\XXX\bin" />
</Target>

This way, whenever project got build (from command line or from IDE) it automatically get deployed to specified folder. Thank you everybody for pointing me to right direction.