UITableViewCell. How do I just highlight cell during touch down?

- (void)tableView:(UITableView *)tableView didSelectRowAtIndexPath:(NSIndexPath *)indexPath{

    [tableView deselectRowAtIndexPath:indexPath animated:YES];

}

overwrite - (void)setSelected:(BOOL)selected animate:(BOOL)animated without calling super

Below Swift example uses didHighlightRowAtIndexPath to change the background color of the cell on touch down and didUnhighlightRowAtIndexPath to reset the color - see below:

// MARK: UITableViewDelegate

func tableView(tableView: UITableView, didHighlightRowAtIndexPath indexPath: NSIndexPath) {
  if let cell = tableView.cellForRowAtIndexPath(indexPath) {
     cell.backgroundColor = UIColor.greenColor()
  }
}

func tableView(tableView: UITableView, didUnhighlightRowAtIndexPath indexPath: NSIndexPath) {
  if let cell = tableView.cellForRowAtIndexPath(indexPath) {
     cell.backgroundColor = UIColor.blackColor()
  }
}