Timezone.now() vs datetime.datetime.now()

Just always use timezone.now(). Django now has timezone support which requires timezone 'aware' datetime objects. datetime.now() will return a timezone naive object, whereas timezone.now() will return a timezone aware object.

Read more about Django timezones

You can write in shell, for example:

timezone.datetime.now() < timezone.now() 

And the error message is:

TypeError: can't compare offset-naive and offset-aware datetimes

They are different objects, only timezone.now() have UTC support

If you want to use UTC, and you're using Python 3.2 or higher, this answer says you can do:

import datetime
datetime.datetime.now(datetime.timezone.utc)

This will give you a timezone-aware UTC datetime.