Sharepoint - SharePoint 2013 - Remove the hyperlink from a lookup column in a list view

Solving this problem in the list view can be done simply and without opening SPD:

  1. Make sure the value you want to display for the lookup column is also selected as one of the "also show these columns" choices for that lookup (yes, you can include the most helpful column as both the value for 'In this column' as well as tick it in the additional fields list)
  2. (Optional) Edit the display name of the new additional column if you like.
  3. Edit the list view and swap the main lookup column for the additional column.