Second line in li starts under the bullet after CSS-reset

Here is a good example -

ul li{
    list-style-type: disc;
    list-style-position: inside;
    padding: 10px 0 10px 20px;
    text-indent: -1em;
}

Working Demo: http://jsfiddle.net/d9VNk/

I second Dipaks' answer, but often just the text-indent is enough as you may/maynot be positioning the ul for better layout control.

ul li{
text-indent: -1em;
}

The li tag has a property called list-style-position. This makes your bullets inside or outside the list. On default, it’s set to inside. That makes your text wrap around it. If you set it to outside, the text of your li tags will be aligned.

The downside of that is that your bullets won't be aligned with the text outside the ul. If you want to align it with the other text you can use a margin.

ul li {
    /*
     * We want the bullets outside of the list,
     * so the text is aligned. Now the actual bullet
     * is outside of the list’s container
     */
    list-style-position: outside;

    /*
     * Because the bullet is outside of the list’s
     * container, indent the list entirely
     */
    margin-left: 1em;
}

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Edit 15th of March, 2014 Seeing people are still coming in from Google, I felt like the original answer could use some improvement

• Changed the code block to provide just the solution
• Changed the indentation unit to em’s
• Each property is applied to the ul element
• Good comments :)