Length of LOB data (78862) to be replicated exceeds configured maximum 65536
The following steps should be performed:
- Go to SQL Server management Studio
- Right-click a server and select Properties
- Select Properties
- Go to advanced page
- Change the max text replication size to any value you want
Are you using Change Data Capture?
From How to: Configure the max text repl size Option (SQL Server Management Studio)
This option applies to transactional replication and Change Data Capture