How to add data into ManyToMany field?

In case someone else ends up here struggling to customize admin form Many2Many saving behaviour, you can't call self.instance.my_m2m.add(obj) in your ModelForm.save override, as ModelForm.save later populates your m2m from self.cleaned_data['my_m2m'] which overwrites your changes. Instead call:

my_m2ms = list(self.cleaned_data['my_m2ms'])
my_m2ms.extend(my_custom_new_m2ms)
self.cleaned_data['my_m2ms'] = my_m2ms

(It is fine to convert the incoming QuerySet to a list - the ManyToManyField does that anyway.)

There's a whole page of the Django documentation devoted to this, well indexed from the contents page.

As that page states, you need to do:

my_obj.categories.add(fragmentCategory.objects.get(id=1))

or

my_obj.categories.create(name='val1')