How do I tell if Windows 10 was a fresh install or upgrade from 7/8?

There is an excellent tutorial on Ten Forums pertaining to a separate topic:

How to Move Users Profile Folder to another Location in Windows 10

Within that tutorial, the author says the following:

We need to edit Windows registry to "fool" Windows to think this is a clean install instead of an upgrade. To do this open the Registry Editor (WIN + R, type regedit, hit Enter), browse to key HKEY_LOCAL_MACHINE\SYSTEM\Setup

Delete both the DWORD Upgrade (right pane) and KEY Upgrade (left pane), see screenshot.

The author's subsequent screen shot displays the appropriate entries in the registry:

Delete Upgrade DWORD

The following area within the registry seems to be the key to determining whether or not a Windows 10 install was an upgrade:

HKEY_LOCAL_MACHINE\SYSTEM\Setup

In order to prove this theory, I first initiated a clean install of Windows 10 on my test machine and scrutinized the same area of the registry. The Upgrade key is notably absent:

HKLM System Setup

Next, I used another machine for a clean install of Windows 7 and then performed an in-place upgrade to Windows 10. Looking at the same area of the registry, I saw the following:

Registry - Upgrade Setup

Notice that the Upgrade key is present, along with a pertinent Source OS key. If we take a closer look at the Source OS key we see the following:

Registry - Upgrade Source OS

You can clearly see Windows 7 Enterprise listed as the value for the ProductName related to the Source OS key.

Community feedback led to additional research. Taking a look at another machine that was originally setup with a clean install of the RTM baseline of Windows 10 (version 1507), we see the following:

Registry Upgrade - Source OS 1511

Although this computer's OS was configured via a clean install, the Upgrade key is still present. However, when we examine each Source OS key we can see that the dates for each update correspond to approximately the same time frame as the first two major Windows 10 feature update releases: versions 1511 and 1607. Also, the value for the ProductName shows Windows 10 Pro, even on the oldest Source OS key. The newer Source OS key features an additional clue:

Registry Upgrade - Source OS 1607

The latest update shows a ReleaseId value of 1511, indicating the precise version of Windows 10 that was being utilized prior to the update.

Based upon what we have seen, we can draw the following conclusions:

  • The HKLM\SYSTEM\Setup registry key allows us to determine if Windows 10 was originally setup with a clean install, or an upgrade.
  • If the Upgrade key is missing, it was definitely a clean install.
  • If the Upgrade key is there, it could have been generated by a traditional Windows upgrade (from either Windows 7 or Windows 8.x), or it may have been created during a major Windows 10 feature update (e.g., versions 1511 and 1607).
  • If the Upgrade key is there, you need to inspect the Source OS keys.
  • The oldest Source OS key will reveal the original operating system within the corresponding ProductName value: if it's a flavor of Windows 7 or Windows 8, it was an upgrade. If it is a variant of Windows 10, it was a clean install.