How can I deploy (create .ipa) iphone app using 'cordova build ios --release'?

I found this command which worked for me:

cordova build ios --device
cd platforms/ios/build/device
/usr/bin/xcrun -sdk iphoneos PackageApplication "$(pwd)/$PROJECT_NAME.app" -o "$(pwd)/$PROJECT_NAME.ipa"

Source: http://www.splinter.com.au/xcode-4-command-line-builds-of-iphone-apps/

I did run @MD. Mohiuddin Ahmed's Ruby script first, which would have changed my xcodeproj file. I'm not sure if that was necessary but I don't think so.

Update for XCode 8: As a commenter has noted, PackageApplication has been removed from XCode 8. To update the process, see the question: What's the replacement for Xcode's PackageApplication?

Edited to clarify process by adding cordova build command as suggested by comments.

If you are using cordova ios 3.9.0 or newer, you can use this command to create the .ipa directly from the CLI with no extra commands:

cordova build ios --device --release

You'll need a build.json file on the root of your project

{
  "ios": {
    "debug": {
      "codeSignIdentity": "iPhone Developer",
      "provisioningProfile": "your-dev-provisioning-profile-UUID-here"
    },
    "release": {
      "codeSignIdentity": "iPhone Distribution",
      "provisioningProfile": "your-distribution-provisioning-profile-UUID-here"
    }
  }
}

To get the UUID I open the .mobileprovision file on a text editor and search for 'UUID', not sure if there is an easier way of finding it.

If using Xcode 8 the build.json needs developmentTeam field and packageType field, but not longer need the provisioning profile, also, the codeSignIdentity should be iPhone Developer for both debug and release:

{
    "ios": {
        "debug": {
            "codeSignIdentity": "iPhone Developer",
            "developmentTeam": "FG35JLLMXX4A",
            "packageType": "development"
        },
        "release": {
            "codeSignIdentity": "iPhone Developer",
            "developmentTeam": "FG35JLLMXX4A",
            "packageType": "app-store"
        }
    }
}

http://cordova.apache.org/docs/en/6.x/guide/platforms/ios/index.html#using-buildjson

I finally figured out a way to automate this by using xcodeproj, xcode and this ruby script :

require 'xcodeproj'
xcproj = Xcodeproj::Project.open("HelloWorld.xcodeproj")
xcproj.recreate_user_schemes
xcproj.save

And then in the PROJECT_ROOT/platforms/ios/ directory this command helped me to generate my *.ipa:

xcodebuild -project HelloWorld.xcodeproj -exportArchive -exportFormat ipa -archivePath $(pwd)/HelloWorld.xcarchive -exportPath $(pwd)/HelloWorld.ipa CODE_SIGN_IDENTITY="" CODE_SIGNING_REQUIRED=NO -alltargets -configuration Release

Thought we can sign our .ipa later on :)