Finding the maximum value of $\int_0^1 f^3(x)dx$

Let $f^+(x)=\max\{0,f(x)\},f^-(x)=\max\{0,-f(x)\},$ and assume $$A^+=\{x|f^+(x)>0\},A^-=\{x|f^-(x)>0\},$$then $A^+\cap A^- = \emptyset$ $$\int_{A^+}f^+(x)=\int_{A^-}f^-(x)=a$$for some $a\ge 0$ by $\int_{0}^{1}f(x)=0.$

We have that $$a \le m(A^+),$$and,$$a\le m(A^-).$$

We now want to find the maximum of $$\int_{0}^{1}f^3(x)=\int_{A^+}f^+(x)^3-\int_{A^-}f^-(x)^3$$

So we just need to find the maximum of $\int_{A^+}f^+(x)^3$, and the minimum of $\int_{A^-}f^-(x)^3$.

For the first term, we have $f^+(x)\le 1$,So $$f^+(x)^3\le f^+(x)$$ hence we have $$\int_{A^+}f^+(x)^3\le \int_{A^+}f^+(x) = a.$$ and for the second term we have $$\frac{\int_{A^-}f^-(x)^3}{m(A^-)}\ge \left(\frac{\int_{A^-}f^-(x)}{m(A^-)}\right)^3=\left(\frac{a}{m(A^-)}\right)^3$$(You can prove it by Hölder's inequality)

So we have $$ \int_{0}^{1}f^3(x)=\int_{A^+}f^+(x)^3-\int_{A^-}f^-(x)^3\le a-\frac{a^3}{m(A^-)^2}\le a-\frac{a^3}{(1-m(A^+))^2}\le a-\frac{a^3}{(1-a)^2} $$ Since $2a=\int_{A^-}f^-+\int_{A^+}f^+\le 1$, so $a\le 1/2.$ So by a simple computation $$a-\frac{a^3}{(1-a)^2}\le \frac{1}{4}\quad a\in[0,1/2].$$ When $a=\frac{1}{3}$, it equals to $\frac{1}{4}.$

To show $\int_{0}^{1}f(x)^3$ can attain $\frac{1}{4},$ consider such $f(x)$:$$f(x)=1,0\le x\le \frac{1}{3},f(x)=-\frac{1}{2},\frac{1}{3}<x\le 1. $$