Disable bitcode for project and cocoapods dependencies with Xcode 7?

There is a way to build CocoaPods' targets with full bitcode. Just add -fembed-bitcode option to OTHER_CFLAGS of each:

post_install do |installer|
  installer.pods_project.targets.each do |target|
    target.build_configurations.each do |config|
      cflags = config.build_settings['OTHER_CFLAGS'] || ['$(inherited)']
      cflags << '-fembed-bitcode'
      config.build_settings['OTHER_CFLAGS'] = cflags
    end
  end
end

I think this way is better than disabling bitcode.

project 'frameworkTest.xcodeproj'

# Uncomment this line to define a global platform for your project
platform :ios, '8.0'

target 'frameworkTest' do
  # Uncomment this line if you're using Swift or would like to use dynamic frameworks
  # use_frameworks!

  # Pods for frameworkTest
  source 'https://github.com/CocoaPods/Specs.git' 


#zip files libs
  pod 'SSZipArchive'

#reachability 
  pod 'Reachability'

end

#bitcode enable
post_install do |installer|
  installer.pods_project.targets.each do |target|
    target.build_configurations.each do |config|

      # set valid architecture
      config.build_settings['VALID_ARCHS'] = 'arm64 armv7 armv7s i386 x86_64'

      # build active architecture only (Debug build all)
      config.build_settings['ONLY_ACTIVE_ARCH'] = 'NO'

      config.build_settings['ENABLE_BITCODE'] = 'YES'

      if config.name == 'Release' || config.name == 'Pro'
          config.build_settings['BITCODE_GENERATION_MODE'] = 'bitcode'
      else # Debug
          config.build_settings['BITCODE_GENERATION_MODE'] = 'marker'
      end

      cflags = config.build_settings['OTHER_CFLAGS'] || ['$(inherited)']

      if config.name == 'Release' || config.name == 'Pro'
          cflags << '-fembed-bitcode'
      else # Debug
          cflags << '-fembed-bitcode-marker'
      end      

      config.build_settings['OTHER_CFLAGS'] = cflags
    end
  end
end

For disable bitcode for your own development pod only add this below code in pod file of the projects.

post_install do |installer|
    installer.pods_project.targets.each do |target|
        if target.name == "YOUR SDK TARGET NAME"
            puts "Processing for disable bit code in YOUR SDK TARGET NAME SDK"
            target.build_configurations.each do |config|
                config.build_settings['ENABLE_BITCODE'] = 'NO'
            end
        end
    end
end

To set this setting in a way that doesn't get overridden each time you do a pod install you can add this to your Podfile

post_install do |installer|
  installer.pods_project.targets.each do |target|
    target.build_configurations.each do |config|
      config.build_settings['ENABLE_BITCODE'] = 'NO'
    end
  end
end