AngularJS: how to bind a constant object to a directive

Here's the solution I came up with, based on @sh0ber's answer:

Implement a custom link function. If the attribute is valid JSON, then it's a constant value, so we only evaluate it once. Otherwise, watch and update the value as normal (in other words, try to behave as a = binding). scope needs to be set to true to make sure that the assigned value only affects this instance of the directive.

(Example on jsFiddle)

HTML:

<div ng-controller="Ctrl">
    <greeting person='{"firstName": "Bob", "lastName": "Jones"}'></greeting>
    <greeting person="jim"></greeting>
</div>

JavaScript:

var app = angular.module('myApp', []);

app.controller("Ctrl", function($scope) {
    $scope.jim = {firstName: 'Jim', lastName: "Bloggs"};
});

app.directive("greeting", function () {
    return {
        restrict: "E",
        replace: true,
        scope: true,
        link: function(scope, elements, attrs) {
            try {
                scope.person = JSON.parse(attrs.person);
            } catch (e) {
                scope.$watch(function() {
                    return scope.$parent.$eval(attrs.person);
                }, function(newValue, oldValue) {
                    scope.person = newValue;
                });
            }   
        },
        template: '<p>Hello {{person.firstName}} {{person.lastName}}</p>'
    };
});

You are getting that error because Angular is evaluating the expression every time. '=' is for variable names.

Here are two alternative ways to achieve the same think without the error.

First Solution:

app.controller("Ctrl", function($scope) {
    $scope.person = {firstName: 'Bob', lastName: 'Jones'};
});

app.directive("greeting", function () {
    return {
        restrict: "E",
        replace: true,
        scope: {
            person: "="
        },
        template:
        '<p>Hello {{person.firstName}} {{person.lastName}}</p>'
    };
});

<greeting person="person"></greeting>

Second Solution:

app.directive("greeting2", function () {
    return {
        restrict: "E",
        replace: true,
        scope: {
            firstName: "@",
            lastName: "@"
        },
        template:
        '<p>Hello {{firstName}} {{lastName}}</p>'
    };
});

<greeting2 first-name="Bob" last-Name="Jones"></greeting2>

http://jsfiddle.net/7bNAd/82/